Marketing Strategy posts from the Jasper blog

How to Use Jasper for Demand Gen (with Examples & Prompts)

In this guide, we walk through three demand gen use cases with Jasper — creating an email campaign, writing a webinar script, and building a landing page.

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How to Scale Up and Save Time with Marketing Automation

Marketing automation does more than save time—it helps you scale your marketing efforts. Learn how to use automation to expand your reach.

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How to Create a Winning Marketing Strategy in 2024

Learn how to create a winning marketing strategy for your business. Plus answers on how to set goals and how AI tools fit into marketing strategies today.

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8-Step Guide to Developing a Fail-Proof Content Strategy

Content strategy is a blueprint for marketing success. Here’s an eight-step guide to developing a strong content strategy for your business.

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The Content Marketer's Guide to Jasper (with Examples & Prompts)

Marketing is going through massive changes. In this post, we enlist Jasper’s help to work through some major marketing use cases.

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Google AI Overviews Explained: The Impact on Search Traffic and How to Prepare Your Brand

Learn about Google's AI Overviews (SGE): What are they, how will they impact search traffic, and how can marketers measure their brand's performance?

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The 9 Best Marketing Automation Tools: Uses, Pros, and Cons

The best marketing automation tools do more than save time—they help you scale your marketing efforts. Here are some of our favorites for expanding your reach.

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The New B2B Content Playbook: Everything Old Is New Again

Content marketing has an exciting future ahead—if we can all just agree to get back to basics.

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The Most Interesting Marketing Insights from Hubspot’s 2024 State of Marketing Report

Marketing is changing and this survey sheds light on how from professionals in the field.

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What Marketers Should Know About Google's March Core Update

What your team should be aware of (and do) given Google's expected 40% reduction in low quality content appearing in search..

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How Jasper’s Content Marketing Manager Uses Jasper

Find out how a professional marketing writer uses Jasper to create.

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How to Use AI For Sales to Outsell Competitors With Ease

Wondering how to use AI for sales? Learn how high-performing sales teams are using it and read up on the benefits of implementing AI sales solutions.

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The Paradigm Shift in SEO: How Marketers Can Prepare

Hear what these two leaders have to say about the exciting (and sometimes scary) new era of SEO.

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How Jasper’s CMO Uses Jasper

Learn how our head marketer quarterbacks the team from inside Jasper.

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The Future of Marketing with Zapier’s CMO: Demand Creation Over Demand Capture

AI's influence on internet search has reshuffled marketing tactics. Zapier's CMO offers predictions on what's to happen in 2024 and how to prepare.

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How To Prepare Your Marketing Team for the Paradigm Shift in Non-Organic Blog Traffic

Search engine changes are shaking up non-organic traffic. Find out how to get your team ready for them.

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Enterprise AI: The Complete Guide to AI for Organizations [2024]

As corporations wrestle with the implications of enterprise AI, tomorrow's business winners are being decided today. And here's everything you need to know.

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AI Meets ROI: Performance Data in AI Is the Missing Link for Marketing Leaders

AI in marketing needs to transition from a cost saver to a business driver, providing actionable insights and performance-based recommendations.

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