Creating engaging video content has become a staple in marketing for enterprises looking to connect with their audience, boost their brand, and improve ROI. However, crafting the perfect video script can be a daunting process, especially if your team is managing a high volume of projects across various channels. That's where video script templates come into play. They simplify the process, allowing you to produce high-quality content faster and more consistently.

This guide explores how enterprise marketers can use video script templates to streamline production and deliver results-driven content. Plus, we’ll walk through how to use Jasper to generate and elevate your scripts.

5 Popular video script templates for enterprises

Below are five types of video script templates ideal for enterprise marketing:

1. Explainer video template

Explainer videos break down complex products, services, or concepts in an easy-to-understand way. These scripts follow a simple format:

• Identify the problem.
• Introduce your solution.
• Explain how it works.
• End with a strong call-to-action (CTA).

This template works well for financial services, tech, and healthcare enterprises that need to communicate intricate ideas.

2. Testimonial video template

Showcasing satisfied clients or employees builds trust and credibility. A testimonial script usually includes:

• A relatable challenge faced by the speaker.
• A description of how your product or service provided the solution.
• Tangible results or positive outcomes.

3. Product launch video template

Launching a new product requires excitement and clarity. These scripts typically involve:

• An attention-grabbing opening that teases the product.
• Key benefits or features explained visually.
• A final CTA driving viewers to act—whether it’s visiting your website or contacting your team.

4. “How-to” video template

Educational content is a magnet for engagement. A “how-to” script often follows these steps:

• Set up the context (why and for whom the information is useful).
• Break down the process into clear, actionable steps.
• Highlight any tools, tips, or tricks for better results.

5. Brand story video template

Brand storytelling videos foster an emotional connection between your business and audience by sharing your mission, values, and vision. This script structure involves:

• Introducing your company and its origins.
• Describing the problem you solve.
• Concluding with how your vision impacts customers and communities.

Best practices for using video script templates

Templates are effective when used thoughtfully. Follow these tips for success:

1. Customize templates for your audience: Adjust the tone, wording, and format to fit the specific needs of your audience. One-size-fits-all scripts rarely resonate.
2. Focus on a single message per video: Overloading your video with too many ideas can confuse viewers. Stick to the core message outlined in your script.
3. Collaborate across teams: Engage your creative, content, and marketing teams to compile insights and refine scripts, ensuring they align with overarching business objectives.
4. Integrate calls-to-action: Never leave viewers guessing about what to do next. Always end your script with a clear CTA that guides the next step.

As you think about scaling video content creation, consistency in brand, tone, and style is crucial as it helps to establish a strong and recognizable identity for the brand voice.

When these elements are consistent across different videos, viewers can easily identify and associate them with the brand, building brand recognition and loyalty over time. Maintaining consistency also ensures that the message and values of the brand are conveyed effectively, creating a coherent and unified image for the audience.

Consistent tone and style help to set expectations for viewers, making it easier to engage and connect with them on a deeper level.

Elements of a standout video script

Regardless of your chosen script format, there are a few common elements of great marketing video scripts. Understanding them will be crucial in capturing your audience’s attention and effectively conveying your brand’s message.

Attention-grabbing introduction

The introduction of a video script is the most critical part because it sets the tone for the entire video. It's the first interaction your audience has with your content, so it needs to be attention-grabbing to hook them from the start.

Strong introductions can pique curiosity, evoke emotion, or pose a question that keeps viewers engaged. This initial part is where you establish the context, introduce the main theme, and provide a preview of what's to come. A well-crafted introduction not only captures attention but also compels viewers to continue watching to discover more about your brand or message.

Remember, first impressions matter, and in the realm of video marketing, the introduction is your chance to make a memorable impact.

How to write a strong introduction for your video content:

1. Define the purpose: Clearly outline the objective of your video in the introduction to set the tone for the rest of the content.
2. Grab attention: Start with a hook that captivates your audience's interest, whether through a surprising fact, a compelling story, or a thought-provoking question.
3. Establish relevance: Connect your introduction to the main theme or message of the video to ensure viewers understand why they should keep watching.
4. Preview content: Give a brief overview of what viewers can expect to see or learn throughout the video to generate curiosity and maintain engagement.
5. Keep it concise: Make sure your introduction is concise and to the point, avoiding unnecessary details that may distract or bore the audience.
6. Practice delivery: Consider the tone, pace, and delivery style that best suits your content to ensure the introduction sets the right mood for the rest of the video.
7. End with a transition: Seamlessly transition from the introduction to the main content of the video to maintain a smooth flow and keep viewers interested.

Compelling storytelling

Storytelling is a powerful tool in video content creation as it helps to captivate and engage viewers on a deeper level.

By incorporating compelling narratives, videos become more memorable and relatable, allowing the audience to connect with the message being conveyed. Stories have the ability to tap into the power of emotions, create suspense, and leave a lasting impact, making them an essential element in grabbing and maintaining viewers' attention throughout the video. 

Effective storytelling can transform a mundane video into a captivating experience that resonates with the audience long after they have finished watching.

Clearly outlined visual and audio elements

When it comes to videos, the script isn’t just about what’s being said on camera or in the narration. You need to include both the visual and audio elements in your script to show how the two work together to tell a complete story.

There are different ways you can do this in the actual script. You can include the details within the text like this article from HubSpot:

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You’ll notice the visual elements are right alongside the voiceover details and sound effects. This is a great option for talking head videos where one person is talking, as it makes it easy for them to recognize the visual cues and incorporate them into the video in the right spots.

Another option is to use two separate columns, lining up the video details with the audio script like this example from Biteable:

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Each shot or scene can have its own row so there is a clear understanding of the scene change. This is a great option for videos that are being created by different team members. The audio script might be used by the person doing the voiceover, while the visual script may be important for the person editing the clips together.

Using the Jasper Video Script app to elevate your content

The Jasper Video Script app empowers enterprise marketers to create polished, engaging video scripts quickly and efficiently. Its intuitive interface guides you through each stage of script development, from outlining key messages to drafting compelling introductions and calls-to-action. The app draws on best practices, ensuring your messaging is clear, purposeful, and consistent with your brand’s voice.

Follow these steps to create your video script using Jasper:

1. Open the Video Script app and fill out your project details, including the title, goal, voice, audience, and language. Upload any additional context to help Jasper provide responses aligned to your vision.
2. Provide the main purpose of the video. For example, maybe you're working on an explainer video, and the purpose is to engage prospective customers by breaking down a complex topic.
3. Outline the key points of the video. What should the introduction hit on? What should the main message convey? What's the call-to-action?
4. Specify the video length and script structure. Consider how the distribution channel(s) for your video will impact both the length and style.
5. Generate your video script. Let the magic happen! Then, edit and augment (with help from the Chat feature).

For teams managing complex content calendars or large-scale campaigns, Jasper makes it easy to maintain consistent tone and structure across every video asset. You can collaborate in real time, gather input from multiple stakeholders, and produce scripts tailored to different audiences or marketing objectives. By integrating with other facets of your content strategy as context, Jasper helps you deliver cohesive stories that reinforce your value proposition and engage viewers at each touchpoint.

Curious to learn more about how Jasper can help marketers scale content creation? Check out this example of how Cushman & Wakefield scaled content creation and saved over 10,000 hours annually.

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