You’ve been telling us about how you wanted to be able to teach Jasper more about you and your business, and today we’re excited to introduce Jasper Brand Voice.

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Jasper Brand Voice consists of two core features:

• Memory: Memory is how you teach Jasper the details of your products & services, audiences, and unique information for your company, so it always writes factually by referencing your brand material.
• Tone & Style: This is where you teach Jasper your brand’s tone of voice like, “Helpful, but not bossy”. Set rules and formatting for how Jasper writes in a style that sounds like you, and even uses the terms that you use. 

But enough about us… Let’s dive into a story about a marketer who had a problem we’ve faced before.

Meet Ted. 

Ted is a marketer who has been tasked with launching a new product in a very short time.

In just one week, he has to create a full launch campaign and all the content that comes along with it…

• Product briefs
• Email sequences
• Demo scripts and slides for sales
• Blog posts
• Social posts

And within all these assets, he also has to ensure that his messaging is on-brand and consistent with the company’s tone and voice.

But there’s one problem: there’s only one Ted!

This is where Jasper comes in handy. Ted utilizes Jasper's Brand Voice to create an adventurous, rugged, and hopeful campaign that aligns with the product's values and mission. 

‍How Jasper's Brand Voice works‍

Ted starts by uploading factual content about his team and product – like product briefs, blogs, or even just your website url, and a few examples of his brand’s unique tone and voice, which helps him establish a strong foundation for his campaign.

Now it’s time – Ted is ready to generate engaging and memorable content without compromising his brand's tone and style.

Ted creates social posts, blog posts, ads, landing pages, and demo scripts that resonate with his target audience, and reference what he told Jasper about his product and company. 

He creates short, punchy captions across multiple platforms that speak to the audience's sense of adventure and encourage them to try out the product.

Ted also writes on-brand blog posts that are informative, helpful, and written in a conversational tone – highlighting the product's benefits, uses, and features. Jasper’s SEO tools provide the finishing touches to make sure the blogs are ready to rank.  

Ted's advertisements are short, attention-grabbing, and showcase the product's benefits in a creative way. The landing pages are optimized for conversions and feature persuasive copy that creates a sense of urgency and excitement for the product launch.

With Jasper's Brand Voice, Ted was able to launch a successful product launch campaign in a short time that was consistent in tone, brand, and facts — all thanks to Jasper's reliable assistance. Ted's campaign resonated with his target audience and the product launch was a massive success.

Ted is a hero. Everyone likes Ted.

Want to be more like Ted?

‍Learn more about Brand Voice here.